Farm-to-table food company Country Delight intends to serve 1 lakh Kolkata households by 2027

Currently serving over 10,000 customers with 3000 delivery partners in the city

Country Delight, one of the city’s fastest-growing natural food businesses, has served over 10,000 consumers in one year of operations in Kolkata and is adding 2000-3000 customers per month.

The tremendous consumer demand for natural and fresh food products from Kolkata has contributed to the company’s success.

Country Delight now intends to serve 1 lakh homes in the city of pleasure over the next few years.

The business plans to sell dairy products other than milk, like as paneer and ghee, in September 2021 in Kolkata.

The firm took inspiration from the Bengali Misti Doi recipe and released it in the country’s north, with plans to bring it to Kolkata soon.

They have 3000 delivery partners in the city so far. Also, planning to introduce grocery delivery in the next 6-7 months.

Incepted in 2015, Country Delight is a tech-driven direct-to-home consumer brand offering natural, fresh, and minimally processed products sourced directly from farmers across India.

From a Pan-India level, it has conducted 8 million monthly deliveries with a presence in 15 Indian cities and achieved INR 321 crore in FY21.

Presently, Country Delight serves 3500,000 families across several cities, including Delhi, Mumbai, Pune, Tamil Nadu, and Bengaluru. They have tied up with over 1000 farmers in India.

In light of the COVID-19 pandemic-driven consumer health awareness, natural and fresh food demand has gained momentum. However, India’s fresh food essentials space still remains fragmented and unreliable.
The problem of adulteration in milk and other food items is enormous in India.
The recent survey by the Local Circles reveals 2 in 3 households surveyed believe the milk they are consuming is not pure, center staged milk adulteration and highlights a rise in consumer awareness.
Country Delight a full stack business model ensures fresh deliveries of dairy products, fruits & vegetables, bread, healthy shakes, and eggs within 24-36 hours at consumers’ doorstep.
The company’s robust business model, backed by its fully integrated and just-in-time supply chain that spans 11 states in the country, helps the team to consistently deliver farm-fresh products.

“Country Delight was incorporated in an attempt to get people started on their journey to Live Better, and we continue to deliver on that promise with each milestone achievement. The remarkable growth of the brand within a year of its launch in Kolkata is a testimony to the love and support we have received from customers who want to embark on the journey of affirmative self-evaluation. To undo the potential hazards of adulterations in food is to take steps toward unleashing a health revolution in the country. The brand will strive to continue its exponential expansion to other regional parts in the country.”

Mr. Chakradhar Gade, Co-Founder and CEO of Country Delight, said,

About Country Delight

Country Delight is a farm-fresh-to-home brand with customer-first thinking, technology-driven issue solutions, and ownership-driven team building as core values.
Country Delight has grown steadily, and it now employs 2000 people and has a distribution network of over 7000 partners.
Chakradhar Gade (CEO & Co-founder) graduated from IIM and began his career with Infosys before moving on to work at financial services business Indxx Capital Management, and Nitin Kaushal (COO & Co-founder) also graduated from IIM.
They were classmates at IIM Indore from 2005 to 2007, and they worked in Investing and Banking before starting Country Delight in 2017.
This article was shared with Prittle Prattle News as a Press Release.
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