Targets a revenue turnover of Rs 700-1000 crores in the next 5 years, Unique Cryogenic Technology grinds spices at temperatures from zero to minus 50 degrees Celsius Distribution Reach of 2 lac retail outlets by FY23 Revenue target of 15% from Modern Trade and E-commerce platforms
Emami Agrotech Ltd, the branded food manufacturing arm of the diversified business conglomerate Emami Group today announced the national launch of Mantra Spices under its widely popular Emami Healthy & Tasty brand.
Emami Healthy & Tasty Mantra offers a distinguishably designed range of pure & blended powder spices and tastemakers. These are manufactured in a state-of-the-art facility in Jaipur, Rajasthan using Cryogenic Grinding Technology. The spices are ground at temperatures ranging from zero to minus 50 degrees Celsius. This allows Mantra spices to retain the essential natural oils of at least 95%, thus offering superior colour, flavour, and aroma. Spices available in the market today are mostly ground using a traditional process that involves heating upto 70 degrees Celsius, allowing them to retain the essential oils upto only 40%.
The brand has received the “Superior Taste Award” from the International Taste Institute of Brussels (Europe) for its excellent quality of spices. Additionally, Mantra’s blended variety of spices comes in zip-lock packs to preserve the freshness and aroma for a longer period.
Emami Agrotech has curated the Mantra Masala range to tantalize consumers’ taste buds with a wide variety of pure spices in expansive categories, including Haldi (Turmeric), Mirch (Chilli), Jeera (Cumin), Dhaniya (Coriander) powders and as well as blended spices.
like Garam Masala, Meat Masala, Chicken Masala, Pav Bhaji Masala, Chhole Masala, Chaat Masala, Sabji Masala and Hing. Other spices like Sambar Masala and Kashmiri Lal
Mirch will be added soon. The Company plans to introduce Tastemakers in the national market in the next phase.
“Following the successful West Bengal launch of Mantra Spices, this is a critical step for Emami Healthy & Tasty to strengthen its presence in the national market. We plan to expand our footprint across 2 lac retail outlets by the end of this year and 5 lac outlets in the next 3 years and will have a significant presence in modern trade and e-commerce channels. We are also bullish on achieving our revenue target of Rs.700-1000 crores in the next 5 years for Mantra.”
Mr. Krishna Mohan Nyayapati, Director, Emami Agrotech