ELLE DECOR Brand and Mont Blanc Ventures announce the launch of their first-ever fashion multi-brand home store in India

ELLE DECOR and Mont Blanc Ventures PVT ltd, a firm established in the UAE led by President Rohit Malhotra and with offices in Bangalore and Gurgaon, has struck a licensing agreement with the Lagardère Group (a French conglomerate) to open India’s first fashion multi-brand home store.

Hugo Boss, Lacoste, Kenzo, DKNY, Donna Karan, Tommy Bahama, Diesel, Yves Delorme, Halcyon Days, and Jalla Paris are just a few of the international brands that will be showcased and sold through this format.

This shop format, “ELLE DECOR,” will offer a diverse selection of high-quality bed linen, bath linen, kitchen linen, dinnerware, and accessories.

The format is positioned as a one-stop destination for luxury home fashion brands/products to be launched in Tier 1 and selected Tier 2 cities across India, with specific sections for each brand.

To be released in high-end malls and select high streets. The ELLE DECOR store will feature two formats: an express format with a size of 3000-5000 SQFT and a big format with a size of more than 8000 SQFT.

Mont Blanc Ventures plans to open its first large format store on Golf Course Road in Gurgaon in October 2022.

We’re happy to launch the first-ever ELLE DÉCOR boutiques in India with the Mont Blanc Ventures team, Our combined knowledge allows us to enhance a fashionable mix of home brands in the Indian market.”

stated Mr. Camille Thelu, Vice President & Managing Director, Lagardère Active Enterprises EMEA & India.

ELLE DECOR is a reputable multinational and aspirational brand, We are proud to have collaborated with the Lagardère Group to establish India’s first premium multi-brand home fashion concept. India is an expanding market, and new retail concept will strive to provide our clients with quality goods.”

said Mr. Rohit Malhotra, President of Mont Blanc Ventures.

About Mont Blanc Ventures

Mont Blanc Ventures is a Dubai-based company that recently opened its offices in India to launch and operate a home fashion business through brick-and-mortar and eCommerce. The company’s head office is located in Gurgaon, Haryana. MBV has appointed Rohit Malhotra as the president of its retail business.

About ELLE, ELLE DÉCOR & Lagardère Active Entreprises

With 45 editions in the world, ELLE is a women’s lifestyle magazine with a French heritage that focuses on fashion, beauty, health, and entertainment. ELLE is the first international women’s fashion and lifestyle magazine in India, celebrating its 25th year in India in 2022.

ELLE Is more than a media and is now a global lifestyle and fashion brand with a strong presence across the world, in more than 80 countries. With 25 editions and 10 million readers worldwide, the ELLE Decor magazine is the reference in the interior design world, just like ELLE is the milestone in Fashion in the world.

That distinct ELLE Decor attitude of fusing the beautiful and useful with aspiration and inspiration has evolved into a worldwide line of licensed products embodying the distinct ELLE Parisians’ Lifestyle. This way of life is built on inspirational, innovative, and international eclectism, with each concept a unique blend of imagination and common knowledge, modesty, and luxury.

Lagardère Active Enterprises is a dedicated business arm of the Lagardere Group, the owner of the ELLE brands, that oversees non-media brand extension globally. HACHETTE FILIPACCHI PRESSE SA, Paris, France, owns the trademark ELLEtm.

This article was shared with Prittle Prattle News as a Press Release.

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