Eleni’s strengths in strategy and execution honed during her association with META over 7+ years in the geographies of the Middle East, Africa, and Pakistan, combined with her passion for working for and with women, augurs well for coto’s business growth in this region.
Coto, a social community app exclusively for women to have authentic and interesting conversations with each other in their own digital space, announces Eleni Kitra, Founder of PeopleFirst, as Advisor for the MENA Region.
With an experience of 23+ years, Eleni will focus on establishing Coto as the platform that is powering the Creator Economy for women and use her strategic foresight to set in motion the strategy for coto’s expansion in the MENA region.
Eleni is a well-established Business and Tech Executive, a Start-Up Mentor, DEI Advisor, and a global speaker with comprehensive business management and marketing expertise, having led business development in multiple industries and markets.
“It is commendable to see how coto is shaping a powerful narrative for women through its progressive app. Poised to be one of the biggest community platforms for women by women, I am so glad to be playing a part in a key market of focus. I look forward to driving growth by building a robust community of driven creators and micro-entrepreneurs. I believe we will create impactful change agents who will challenge gender stereotypes.”
Eleni said on her appointment,
“coto is changing the way social communities allow content creation, consumption, and monetization globally for women. We are proud to have a seasoned professional like Eleni lead our purpose as an advisor in the MENA region. Her deep understanding and firsthand experience of regions’ ethnic nuances and ecosystem work excellently in onboarding the community and building awareness of benefits of a safe space for women online. Galvanizing talent from this region promises to usher in a new wave of progressive and economic opportunities in the region, which we are looking forward to.”
Aparna Acharekar, Co-Founder, coto, shared,
