Tahir Raj Bhasin, Fibe’s launch campaign tagline says ‘Aapke Paise Wali Vibe’
Fibe (formerly EarlySalary), India’s largest consumer lending platform, has named actor Tahir Raj Bhasin as its brand ambassador. Tahir will participate in Fibe’s marketing efforts.
He will take part in several marketing and endorsement activities for the local brand. This cooperation will catch the attention of millennials and Generation Z.
The film conveys the notion that the company may assist them in fulfilling their desires such as travelling, shopping, talent enhancement, and so on.
With a new look, the company has also unveiled its new tagline ‘Aapke Paise Wali Vibe,’ which refers to the company’s quick and easy application process, as well as the ease with which its clients may use its services.
The campaign focuses on Fibe as the solution that dispels the myth that getting a loan is difficult and time-consuming by establishing Fibe as a friendly credit provider that is intuitive, simple, and provides loans tailored to everyone’s needs without any lengthy process or questions about loan usage.
“While we migrated from EarlySalary to Fibe, the brand promise of allowing lifestyle enhancements remains intact.” Our communication has always been lighter and more enjoyable, making us more appealing to millennials and GenZs. We wanted to take things to the next level with the new brand. Tahir embodies the Fibe brand wonderfully; he is fashionable and stands out among his peers. His iconic portrayal of the role, as well as his humble and outspoken manner outside of the movies, has struck a chord with many millennials.”
Mr. Sudesh Shetty, Founding Member and Director Of Marketing, Fibe,
“I am happy and excited to be a part of this campaign.” With Fibe giving a wholly tech-driven solution to their customers, the process of taking out a loan has fundamentally transformed. It features a simple approach that millennials and GenZs may access on their phones. Given that the brand is ‘Made in India,’ the fact that it has made its imprint in the market in such a short period of time is astounding.”
Tahir Raj Bhasin remarked of his involvement with the brand,
Fibe is a combination of ‘Finance + Vibe,’ and it represents the brand’s attempt to give its customers with a hassle-free financing experience.
It believes that by using the moniker, it will be able to further incorporate a great customer experience as the cornerstone of its business model.
Fibe offers hassle-free financial solutions to young Indians by offering quick credit access to young professionals. With its Buy Now Pay Later (BNPL) services in Edtech, Healthtech, Shopping, and Lifestyle, the company has grown into the affordability category.
It offers short-term and long-term personal loans of up to Rs. 5 lakhs, which are readily repayable in EMIs over a period of 3-24 months.
As a result, the brand’s target demographic is diversifying to encompass a broader range of customers from tier 2 and tier 3 cities.
The organization is now active in 150 cities and has boosted its customer base from 35,000 to 1 lakh new users each month.
It intends to strengthen its position by obtaining an AUM of $2.5 billion over the following five years. In August, it raised $110 million in series D fundraising sponsored by TPG’s The Rise Fund and Norwest Venture Partners.
About Fibe:
Fibe (formerly EarlySalary) is a popular consumer loan app in India, catering to youthful, aspiring, and tech-savvy Indian consumers.
It is constructing a financial ecosystem that will allow the middle-income group to realise their dreams. It is a market leader in the pay advance area, with the quickest processing time.
It has introduced a slew of new financial products, including Cash Loans, long-term Personal Loans, and Buy Now, Pay Later plans.
It provides a completely digital loan application process that takes only seconds to complete.
Fibe has expanded rapidly over the years and has established itself as a market leader in offering financial aid to young middle-income groups in India. Nearly 2.8 million loans totaling $1 billion have already been disbursed by the company.
- Winner of the BFSI Leadership Award at the 5th NBFC100 Tech Summit
- Winner of the Young Indians Delhi Youth Conclave Award
- Dream Company to Work for in Fintech by HRM Asia Pacific Congress
