Business

Sony Entertainment Television’s Digital partner White Rivers Media, successfully creates digital impact for the very first season of Shark Tank India.

The agency is also acknowledged for its ‘Better World Initiative’, a not-for-profit marketing platform that offers digital marketing services to brands and individuals in need.

Mumbai, Shark Tank India, in its very first season, has been able to mirror Badalte Bharat Ki Nayi Soch and has been successful in making conversations around ‘entrepreneurship’ more mainstream.

Given the unconventional format of the show, Sony Entertainment Television (SET) in association with its digital partner White Rivers Media (WRM) maintained a consistent engagement with the audience throughout the season with live updates, decoding the business jargon, anecdotes from the Sharks, inspiring moments from the show, and highlighted each ‘deal’ thereby making the business reality show more inclusive and relatable to the audience.

WRM also executed a 100-hour countdown on social media leading to the launch of the show thereby building intrigue and urgency around the show through content that explained the format and gave a sneak peek of the ‘Sharks’.

From building the sharks through LIVE sessions to promoting the ‘pitchers’ and their unique ideas and explaining A-Z of ‘entrepreneurship’ through curated content, WRM ensured that the social media engagement on the show is sustained and heightened throughout the show.
It was only a matter of time post the launch of the show that content creators, brands, and communities were found indulging themselves in viral contexts via episodic content. #SharkTankIndia was trending week after week and everything about it, from the Sharks to their responses, became a palpable part of the popular culture. The daily average of 1M + views on Reel content and positive comments drove a massive increase in followers for SET and SonyLIV’s owned social media platforms.
“It has been an incredible experience being a catalyst in disrupting India’s TV narrative with SET’s Shark Tank India.
The switch from fictional drama to the real-life aspirations of change-makers has been a refreshing narrative for the Indian TV-viewing audience with the culmination of the first edition of Shark Tank India.

About White Rivers Media:

White Rivers Media is a leading independent, full-service digital marketing agency, working with some of the country’s best entertainment, Web3 and FMCG brands. Over the last 9 years, the team has grown to 300+ employees, hiring some industry experts. The agency has won more than 150 national and international accolades for their campaigns for Dream11, SonyLIV’s Scam 1992 – The Harshad Mehta story, amongst others. The agency is also acknowledged for its ‘Better World Initiative’, a not-for-profit marketing platform that offers digital marketing services to brands and individuals in need.

This article was shared with Prittle Prattle News as a Press Release by PRNewswire

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