- Paper bags dominate by generating almost 45% of the demand across India
- Demand for jute and cotton bags rise by 22% and 78%, respectively
- Delhi generated almost a third of the demand, followed by Mumbai and Bengaluru for paper bags
- Delhi, Kolkata, and Hyderabad were the top-3 Tier-I cities that saw the maximum demand uptick for jute bags
A month after the plastic ban, demand for eco-friendly bags jumped significantly, with Tier-II towns and cities witnessing a faster adoption rate than Tier-I cities, as per the latest Just Dial Consumer Insights.
Ever since the ban on single-use plastic came into effect, demand for eco-friendly bags has shot up by 63% (MoM) across the country during the month of July. The bulk of the searches for eco-friendly bags was witnessed in Tier-I cities that saw a demand uptick of 40%, but in Tier-II cities and towns, this demand was observed to be way higher at 60%.
Commenting on the trend, Mr. Prasun Kumar, CMO, Just Dial, said: “It is exciting to see that we are ready to embrace sustainability as the country moves away from single-use plastics. This is the need of the hour with an increasing emphasis on the planet and people. This has resulted in huge demand for eco-friendly bags as a replacement for plastic bags. Institutional buyers across key markets have also shifted to paper, jute, and cotton bags, boosting bag manufacturers and dealers on our platforms.
Paper is still the most popular alternative to plastic, with its demand growing at nearly twice the rate in Tier-II cities vis-a-vis Tier-I cities. Aligned with our intent to create a sustainable future, Just Dial is also playing a key role in driving a much-needed business shift towards an eco-friendly and sustainable future.”
