Cremica Foods Ltd., a home-grown brand known for its premium quality liquid condiments, is eyeing a 40% leap in turnover in FY23.
After the industry suffered a setback in the initial period of covid pandemic and subsequent lockdowns, the company has seen a strong rebound in both retail and HORECA segments.
With an ability to 350 Cr business generating of liquid condiments yearly, the company now operates the largest tomato ketchup factory in India and is the leading producer of ketchup portion packs in the country.
“The market is experiencing a robust recovery driven largely by rising outside-the-home consumption. This year, the retail industry will experience robust growth in demand. Additionally, the business is also expanding at an extremely rapid rate. The holiday season is currently in the placement phase, and we expect the growth to continue after the holiday season. It will undoubtedly be far better than the previous years”.Mr. Akshay Bector, Chairman & Managing Director, Cremica Foods Ltd.
“Cremica is a farm-to-table producer, and we directly work with farmers to procure their goods. What started as a small home-based business in 1976 touches one-in-four Indians daily with its products. Cremica was the first to make vegetarian mayonnaise in India, and today, mayonnaise and ketchup products fetch equal profits for the company. With a younger population making buying decisions and changing tastes and food habits in small markets, Cremica sauces, ketchups, spreads, and salad dressings are gaining popularity in Tier 2 and Tier 3 markets at a rapid pace”added Mr. Bector.
Cremica is renowned for its innovative recipes, cutting-edge research, and high production standards and is the largest seller of liquid condiments in the HORECA segment.
It has clients like McDonald’s, KFC, Subway, Dominos, Haldiram’s, Bikaner’s, Pizza, Pizza Hut, PVR, and Faasos, among many others.
Cremica’s creative marketing strategy, commitment to quality, and investment in premium manufacturing facilities have helped establish the brand as a leader in this segment.
About Cremica Foods Ltd.