Demand growth rate for health insurance in Tier-II cities almost double of Tier-I Delhi, Bengaluru, and Mumbai were the leading three Tier-I cities with maximum demand for health insurance , Demand for travel insurance jumps up by 44% on the back of international travel boom
Demand for health insurance in India shot up by 321% post- Covid, with Star Health, Max Bupa, Aditya Birla, HDFC Ergo, and Acko dominating the leading five searched and sought-after insurance brands, according to the latest Just Dial Consumer Insights.
The report suggests that while searches during the April-May-June’22 quarter shot up by 3X YOY, the QoQ growth was at 252% with Tier-I cities dominating almost 61 percent of the demand for health insurance.
Commenting on the search trends, Mr. Prasun Kumar, CMO, Just Dial, said: “After Covid, we have been witnessing a surge in demand for health insurance on the platform. The impact of Covid has accelerated the penetration of health insurance in Tier-II towns and cities as well and we are witnessing a higher growth rate vis-à-vis Tier-I.