The new logo is a representation of creativity, innovation, growth and progress.
Clensta, a Gurgaon-based new-age start-up, has introduced a new logo and brand identity with an intent to enhance consumer connection. Long operating in creating innovative, market-first products, Clensta has been best known for developing waterless technology-backed bathing solutions. However, they have now leveraged their innovation capabilities to fully enter the consumer space with diverse offerings in categories such as skincare, haircare, wellness, home care, and others. The Caspian-backed start-up believes this allows it to chase a much larger TAM (total addressable market). With this in mind, it was necessary for them to refresh their brand and overall identity.
The arc in the new logo design depicts progress, moving forward from one point to the other. This fits in with their new tagline: “The Better Way”. It also reflects Clensta’s ambition of being an umbrella brand that straddles multiple categories. The colors, blue and yellow stand for trust and progress, respectively. Thus, this new design reflects the brand narrative and promise of Clensta.
As a purpose-driven brand, Clensta wishes to deviate from tradition and carve its own way instead of following the usual route. Empowered by a strong emphasis on research and innovation, Clensta seeks to be a value generator by offering distinctive proposals to address unresolved problems. It aspires to tap into newer audiences and expand its TG by presenting before customers a wider array of choices. Choices that lead to better care and outcomes for the consumer, as well as an improvement in the environment. All of these ideas are encapsulated in the brand pillars for Clensta – integrating nature & technology, sustainability and thoughtfulness.
In addition to the logo, Clensta has developed a new illustration that encapsulates its brand promise and will be a driving force for them going forward. They wish to make a better world for consumers, where all their needs are taken care of, including the needs of their children, their homes and even their pets. The flowing water represents the waves of change Clensta wants to bring, the sun represents positivity and progress. There is also a depiction of the tree of life, a powerful motif of sustainable progress, representing that the fates of man and of nature are intertwined.
Commenting on the development, Puneet Gupta, CEO, and Founder, of Clensta said: “Our new logo and brand identity are in line with our core values. Our purpose as a brand is to ensure steadfast commitment to seeking a better way of providing value through innovation, and the changes to our logo and brand appeal collectively represent our vision and what we stand for as an organisation. The change not only showcases what the Company has envisaged as a brand but also gives one a window into the endless array of future possibilities and potential that we have before us. With this in place, we believe we are better positioned to chase our vision of touching 5 crore households in 5 years”.
About Clensta:
Clensta started its journey in 2016 in scientific collaboration with IIT Delhi. Since its inception, they are plunged into providing a unique value proposition through ESG-compassionate products that are innovative, effective, affordable, and sustainable. Being the curator of the Waterless category, the brand is now focusing on providing a comprehensive solution for the family, covering your home, health, hygiene, or personal care from the eldest and the youngest one. So far, Clensta has developed 5+ Technologies and filed 21+ Patents catering to 35+ products, and planning to launch 65+ products this year. Being in a differentiating space, Clensta has contributed to saving nearly 65 crore liters of water and reducing 300% lesser carbon footprints per kilo of plastic. The Company has been a recipient of multiple awards, including the National Award, and has received appreciation from the Honorable President, Shri. Ram Nath Kovind. Keeping one eye on the future, Clensta aims to develop ecologically-ethical products which contribute to a better world.
This article was shared with Prittle Prattle News as a Press Release.