Cholayil’s Medimix celebrates Ganesh Chaturthi with inhabitants of an old age home

This Ganeshotsav, Medimix wanted to do something special for the inhabitants of Mumbai's SMIT Old Age Home.

Assembles a one-of-a-kind 10ft Ganesh idol out of Medimix Ayurvedic soap bars

Medimix, one of India’s leading Ayurvedic personal care products, celebrates Ganesh Chaturthi with the inhabitants of Mumbai’s ‘SMIT Old Age Home’ as part of its ‘Phir Ghar Aayein Bappa’ campaign.

The nursing home inmates watched the creation of a one-of-a-kind statue of Lord Ganesh using Medimix Ayurvedic soap bars.

Ganesh Chaturthi is a festival that brings immense joy to every home with the arrival of everyone’s favourite Ganpati Bappa. Unfortunately, some individuals do not get to experience this, such as residents at nursing homes.

This Ganeshotsav, Medimix wanted to do something special for the inhabitants of Mumbai’s SMIT Old Age Home.

With many people missing the festivities of Ganesh Chaturthi, Medimix’s new initiative ‘Phir Ghar Aayein Bappa’ allowed them savour the experience of celebrating the prized occasion.

Because Medimix Nature Protect Soap is prepared with the natural protection of 18 herbs, the Ultimate Protector (a one-of-a-kind Ganesh murti) was cleverly created by assembling Medimix Ayurvedic soap bars.

Along with bringing joy and happiness to the residents by enjoying the festival with them, Medimix also vowed to protect the nursing home for a full year and to contribute ayurvedic items to the SMIT Foundation until the next Ganesh Chaturthi.

” Ganesh Chaturthi is an auspicious occasion that everyone should celebrate. It was wonderful to witness everyone’s smiles at the SMIT Old Age Home. I am proud that an Indian brand, Medimix, with the goodness of Ayurveda, is leading these excellent activities and making a difference.

Mr. Ashish Ohlyan, VP of Sales & Marketing at Cholayil, said

“Ganesh Chaturthi is an important festival in people’s lives, We felt that everyone should have the opportunity to welcome their Bappa home. We collaborated with the Medimix team to launch this program, which allows nursing home residents to celebrate the festival in the same way that everyone else.”

explain Dipti Rode, Content Lead, and Mandar Sawant, Content Director at Wondrlab WYP.

About Cholayil Private Ltd:

The Cholayil Private Limited heritage was founded in the 18th century by one of India’s most respected families based in the Ayurvedic tradition. A brand that drew inspiration from nature quickly became a household name in India.

The late Dr. V.P. Sidhan launched the main brand MEDIMIX in 1969. Cholayil Private Limited is now one of the country’s most trusted Ayurvedic personal care brands, with a successful portfolio that includes Medimix, Cuticura, Krishna Thulasi, Sadayush Ayurvedic Cure & Care, Dr.Herbal Sidhan’s Formulation, and Jullaaha (handcrafted, exotic Ayurvedic products).

Mr. Pradeep Cholayil, a second-generation entrepreneur, currently leads the company, which has won numerous major accolades, including ‘ET Iconic Brand’ in 2020 by Brand Equity and Femina ‘Power Brand Of The Year’ in 2021.
Cholayil Private Limited has a strong international presence in Dubai, Saudi Arabia, Malaysia, China, France, Singapore, Germany, Cambodia, South Korea, Guatemala, Sweden, Yemen, the United States of America, Hong Kong, Mauritius, and Japan!
This article was shared with Prittle Prattle News as a Press Release.
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