Chilean Kiwis strengthens its presence in the Indian market by venturing into Tier 2 cities showing an exponential import growth of 25% in a year.
The increasing demand for Chilean Kiwis in India is helping create more awareness among consumers since it is a powerhouse of Vitamin C and antioxidants. The consumption of Vitamin C has considerably increased during and post-pandemic, due to which there has been a favorable response towards the increase in demand for this fruit. According to Ministry of Commerce, Government of India data, the Import of Kiwifruit in India has grown from 49,483 MT to 64,779 MT between 2020-21 to 2021-22. Chilean Kiwi fruit exports grew by 50.08% during this period.
Sharing his thoughts on the new venture, Mr. Sumit Saran, Director, SS Associates, Indian marketing office of the Chilean Kiwifruit Committee, said, “India remains an underserved market for kiwis. Consumers are just getting to know the tremendous health benefits of this fruit, and the potential is humongous. Through strategic trade and retail partnerships and promotions, we are taking Chilean Kiwifruit to cities across India, including Tier II and III cities. Chile has a preferential trade agreement with India making Chilean Kiwifruits much more affordable to consumers across India.”
Kiwifruit is one of the most nutrient-dense fruits available, owing to a great combination of vitamin C, dietary fiber, actinidin, potassium, and folate. Just one serving of Kiwifruit provides a whopping 117% of the daily value of vitamin C and 21% of dietary fiber. Kiwifruit is also a good source of potassium and vitamin E. The Vitamin C content in Kiwifruit is more than twice what is there in orange.
Research shows that eating vitamin C-rich fruit such as kiwi may confer a significant protective effect against respiratory symptoms associated with asthma, such as wheezing. Additionally, a couple of kiwifruits each day may significantly lower your risk for blood clots and reduce the number of fats (triglycerides) in your blood, therefore helping to protect cardiovascular health. Loaded with fiber, it can reduce high cholesterol levels, which may reduce the risk of heart disease as well as keep the blood sugar levels of diabetic patients under control. It is also a good source of the mineral potassium.
Ms. Marcella Zuñiga, Trade Commissioner of ProChile in India, stated that “The Indian market holds great importance for Chilean Kiwifruit due to the rising demand in the country. Through this campaign, our aim will be to promote our Kiwifruit and also raise awareness about Chile as a unique supplier of an array of food products.”