Iconic Lip Balm Brand Honors Heroes in Partnership with Operation Gratitude and Calls on Consumers to Show Appreciation Through Letter Campaign
As America’s favorite lip balm for more than 135 years, ChapStick is continuing to support some of the country’s bravest heroes through a partnership with Operation Gratitude, a nonprofit organization that assembles and distributes Care Packages to service members and Veterans.
Kicking off during Military Appreciation Month this May, the brand will sponsor 2,000 Care Packages that will include ChapStick lip balm among other self-care essentials and items that remind recipients of home.
To further show gratitude, the brand invites fans to write letters of thanks that will be included in each package sent. Anyone interested in sharing words of encouragement, care and appreciation can visit www.operationgratitude.com/chapstick-letter-writing-initiative from now until May 31 to fill out a digital letter that will be printed and included in an Operation Gratitude Care Package.
ChapStick has also committed $75,000 in addition to a product donation to Operation Gratitude to assist in their mission to thank all those who serve. The lip balm donations – a much-requested item by military members – will help fill Care Packages to American heroes, including deployed troops.
“ChapStick is proud of its longstanding American heritage, and we are honored to help recognize our American heroes and the important role they play in our communities, We are thankful for our partnership with Operation Gratitude and the opportunity to provide consumers with an authentic and meaningful way to make an impact alongside their favorite lip care brand.”said Angela Gozenput, ChapStick Brand Director.