The ChanaJor Founder explains how restraint in spending, sharper audience relevance, and rooted Hindi storytelling shaped platform strategies across the industry After a period of rapid expansion and experimentation, the Indian OTT industry in 2025 began to slow down and reassess its long term direction. Platforms across the ecosystem shifted focus toward sustainability, carefully examining … Continue reading Indian OTT growth entered a more measured phase in 2025, according to ChanaJor Founder Pratap Jain