Chai Point Introduces ‘Wit-Tea Wednesdays’ under its ‘I Run on Chai’ community

The world’s largest Chai-led beverage platform, Chai Point, is an Omni channel brand that started in 2010.

Sorabh Pant, Anshu Mor, and Kunal Rao will perform and interact audiences at Chai Point outlets in Bengaluru, Delhi, and Gurugram.

Chai Point, the world’s largest Chai-led beverage platform, has launched ‘Wit-Tea Wednesdays’ as part of its IROC – I Run on Chai community effort, which aims to bring chai fans together to express, inspire, and interact over a fantastic cup of chai.

This series of events will bring some of the country’s best comedians to perform stand-up comedy at select Chai Point stores in Bengaluru, Delhi and Gurugram every Wednesday through November.

“As part of our community program, iROC (I Run on Chai), we have introduced ‘Wit-Tea Wednesdays’ at select Chai Point stores across multiple cities. Here country’s leading comic artists will do standup comedy sessions in front of a live audience.

The iROC vision is to grow Chai Point’s physical locations – both stores and corporate sites – into hubs of dialogue and expression that bring individuals with similar interests together. This campaign supports our brand mission of “Serving a fantastic cup that brightens lives and brings people together.”

Amuleek Bijral, CEO Chai Point, said,

Sorabh Pant’s powerful performance at Bangalore and Delhi stores was followed by Kolkata-boy Anirban Dasgupta’s laugh riot at Bangalore in the recently launched stand-up comedy series.

While sipping their chai, the artists entertained the audience with relatable information about job and higher education, as well as amusing stories from their personal lives.

“IROC is a great platform for artists to connect with audiences. As comedians, we are always looking for new ways to connect with audiences, and what better way to do so than over a cup of Chai! We are excited to be a part of such a nice community initiative that brings people together!”

comedian Kunal Rao said,

Chai Point will organize Wit-Tea shows every Wednesday from 7 pm until November end at select Chai Point stores across Bengaluru, Delhi & Gurugram.

Apart from Sorabh Pant, other big names headlining the shows are Anirban Dasgupta, Anshu Mor, Angad Ranyal, and Kunal Rao.

At the Chai listed above Point shops, enjoy a premium Chai-led experience with a scrumptious food in the presence of India’s top comedians. Bring your friends, colleagues, or loved ones for a fun and laughter-filled evening!

About Chai Point:

The world’s largest Chai-led beverage platform, Chai Point, is an Omni channel brand that started in 2010.

The Company reaches millions of customers daily through multiple touch points, including retail stores, cloud kitchens, corporate offices and institutions, consumer packaged goods, and HORECA (hotels, restaurants, and cafes).

myChai™ brewing system is a proprietary Cloud-connected Chai and coffee brewing technology platform that allows Chai Point to brew fresh chai and coffee with consistent quality on a global scale.
Chai Point is present in India through its retail network of over 180 locations in nine major cities and its customised brewing equipment in over 3500 workplace community hubs in 21 cities.
Chai Point already serves over 700,000 cups of single origin tea from Assam’s finest estates and 100% single origin Arabica coffee beans from Rainforest Alliance certified Chikmagalur, Karnataka.
In 2016, Chai Point was the first firm in India to provide environmentally friendly heat-retaining Chai flasks that can keep chai coffee hot for up to 2 hours.
With myChaiTM, the Company hopes to tap into one million small and mid-size bakeries and cafes by integrating them onto a single platform as the brand continues to expand across formats.
The company intends to add 30,000 myChaiTM brewing equipment across India over the next three to five years, giving it the largest retail footprint in India.
The Chai Point Rewards programme not only continuously delights and rewards its customers, but also uniquely engages communities through the IROC – I Run on Chai programs, which is seamlessly integrated in the Chai Point mobile app, in order to achieve the brand purpose of brewing an authentic A cup that brightens people’s lives and brings them together.
Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG, and Paragon Partners are among the notable investors in Chai Point.
To date, the company has raised more than $50 million in funding.
This article was shared with Prittle Prattle News as a Press Release.
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