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Centuary Mattresses is the first ISO-certified mattress brand in India

With a legacy spanning over three decades, Centuary Mattress, popularly known as India’s Sleep Specialist, is India’s fastest growing mattress brand and the veritable pioneers of the comfort& bedding industry in India.

With its roots in Hyderabad, Centuarybrand has constantly innovated and established itself as a front-runner in the mattress space while exponentially expanding its product range and geographical footprint. 

The brainchild of Late Mr.BhagwandasMalani and Mr.PurshottamMalani, Centuary Mattresses has made an indelible mark in the country.

The brand started as CentuaryFibre Plates Ltd., an OEM of rubberized coir for a then-popular mattress brand. CFPL’s own mattress brand Centuary, meanwhile lifted off the ground and became a household name in India.

Today, the Centuary Mattresses brand offers a comprehensive range of sleep solutions such as spring mattresses, foam mattresses, coir mattresses, memory foam mattresses, orthopedic mattresses, and accessories such as pillows, cushions, bolsters, mattress protectors, slim mats, and more.

Strengthening its value proposition, the company recently launched Sleepables by Centuary Pocketed Spring Roll-Pack MattressesIn-A-Box, a first of its kind technologically superior spring mattress designed with independent pocketed springs available exclusively for online channels.

Apart from this, understanding that the needs of a growing baby’s body are different from adults, Centuary launched a special baby mattress collection under the brand name BeddyByCentuary. 

A self-funded brand to date, Centuary Mattresses has established a strong presence in the country across18 states with 4500+ dealers and 450+ exclusive brand stores. It has manufacturing plants located in Hyderabad and Bhubaneshwar, company-operated sales depots in Pune, Bangalore, Ahmedabad, Coimbatore, Vizag, Vijayawada, Kurnool, and sales offices across South, East, and West India.

It facilitates sales primarily through its extensive network of dealers and distributors across India and through B2B or institutional buyers. One of the earliest adopters of e-commerce since 2015, it has a strong offline and online presence across its website, Amazon, Flipkart, Pepperfry, and an offline partnership with a large Swedish retail giant. 

Centuary Mattresses is the first ISO-certified mattress brand in India and the largest exporter of mattresses and mattress components from the country.

The company has pioneered many innovative technologies in the country such as Green Gel; Micro Springs; and more recently Centuary Protect – Anti Microbial foam shield on all it’s mattresses (which is recommended by the National Health Academy). 
On the back of its innovative value proposition, the brandhas been nominated as an exclusive supplier for the entire South Asia to leading global furniture retail chain and has received international recognitions for its cutting-edge production facilities and technologies. Centuary Mattresses also boasts of tennis ace Sania Mirza as its brand ambassador. 
The brand’s consistent growth over the decades can be ascribed to its top-of-the-line equipment, a highly stable top management team, and an unending passion and drive for continuous improvement – the unmatched USPs of the forward-looking brand. The company continues to excel by adopting new technologies and working styles while retaining its founding principles and culture.

In the post COVID era, the brand repurposed all its products with anti-microbial foam Shield to ensure the good health and hygiene of its customers. Cantuary Protect, this endeavor towards meeting evolving consumer needs was tested by two India’s renowned Testing Laboratories and also certified by the National Health Academy (NHA); for effectiveness against microbes and germs – which otherwise tend to breed on the mattress surface.

Centuary Protect –– Features/ advantages:

Prevents the growth of Recommended by National Health Academy bacteria& fungus
Resit foul adour formed due to de-gradation of the mattress
Protect the Quliting from exposure to dust mites, allergens, pollens, and flakes of shed human skin and hair.
It improves the hygiene of the mattress and ultimatey leads to extended product life. 
Centuary’s group company Shree Malani Foams (P) Ltd, also part of the Shree Malani Group was started in 2008; and manufactures and sells slab stock polyurethane foam under the brand name Cenflex. This brand is also promoted by the house of Centuary brand of mattresses. Its technical and industrial foams are supplied to various consumers and converters where as its furniture and mattress grade foams are widely distributed through an extensive retail channel. Cenflex’s product range encompasses e special foams like ‘memory foam’, ‘flame retardant foam’, and ‘lamination grade foam’; to name a few.
Having emerged as a market leader, Centuary Mattresses is looking forward to consolidating its market share in existing geographies, expand its manufacturing capabilities to the EAST, expanding its geographical presence in metro cities, and expanding its allied products line. Currently operating with a team of 500+ professionals, the brand will also continue to empower individuals by encouraging them to step out of their comfort zone, offering high-quality products as well as a transparent and growth-oriented working culture.
This article was shared with Prittle Prattle News as a Press Release.
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