Business

CentraHub CRM automates sales, marketing, and service departments, preserving time and money

CentraHub CRM is a totally configurable comprehensive sales, marketing, and service suite for growing organizations that automates lead generation, nurturing, conversion, and support.

Mr. Nisith Naik, please elaborate on your journey as the CEO, CentraHub
I spent twenty years working with multiple international ERP and CRM companies. I always focused on making the best use of technologies and wanted to bring improvements in the strategy and execution of products and services to solve problems for our customers.
In 2016, I joined CentraHub to head the operations. The role of CEO came to me with the mission to build CentraHub as a great CRM solutions provider. It is a huge responsibility, and I cherish every milestone is achieved.

What is the different software you offer in CentraHub?
We offer client-hosted and cloud-based CRM and HCM software. We always strive to build our solutions as platforms to ensure our products are flexible and scalable so that we can digitally transform our customers’ dynamically growing needs. Our solutions are customizable with comprehensive features, including automation, advanced tracking, and reporting tools.

Our CRM software could map the whole journey of a customer and help businesses manage their marketing, sales, operations, service, and feedback systems. Our HCM solution could map the entire lifecycle of every employee in an organization from hire to retire. Our no-code software platforms make them enterprise-ready. We have industry-specific solutions for Automobile (CentraHub AUTO), Real Estate (CentraHub REMS), and Education (CentraHub EDU) industries and could build similar ones for other industries when needed.

How have you grown CentraHub in the past five years, and what are your future ambitions?
As the CEO of CentraHub, it has always been my priority to meet the needs of our employees, investors, and customers while continuing to create strategies for a better future for the business.

My initial attention was to know how growth could happen, which has helped me understand what works best for our business. Rather than placing random bets, I could identify and focus on allocating investments in the critical areas from the growth perspective and better interpret the risk-reward spectrum for maximum returns.
We prioritized building a platform with market intelligence that could enhance businesses horizontally while ensuring that customers’ vertical needs are fulfilled. We are also adapting the go-to-market strategy for getting our product ready. We are aiming for 2+2+2, where two years would be invested in building a product, two years to monetize the platform, and the next two years onwards to multiply our business growth.

We envisage becoming the leader in the global CRM and HCM space. Over the upcoming years, we have planned to hire new talent, broaden the scope of our work, and initiate several other software solutions in our product portfolio.

How did CentraHub function during the Covid-19 times? What were the challenges faced by you?
Employees and their safety have always been our priority. At the time of the Covid-19 outbreak, we were swift in adapting the remote work model. We’re blessed with very responsible teams who do not need in-office surveillance to prove their efficiency while working away from the office. So, productivity-wise, we did not have any issues.

As a technology firm, we could leverage our expertise to help our customers solve some of the most significant challenges posed by social distancing, lockdowns, and other government-imposed Covid-19 safety norms.
Our challenge was that we already had business continuity plans for the financial year ready, which did not account for the uncertainty of an evolving pandemic. Initially, there were event cancellations, which limited our business development opportunities. Also, complete digitization was not easy in some industries, such as manufacturing and supply chain, which vastly diminished business, and we lost many of our clients.

What is the highest risk of running a software company? What is your take on it?
The software development industry is dynamically changing and is very volatile, and you’ll always get to see something new happening. Here time and value matter the most. Even a single-day delay could mean huge setbacks.
Incorrect budget or process mapping could set a major drawback. With the wrong budget or Process management in place, the project could go far beyond the expected objectives. The other involved risks could be technical flaws in the software that were not immediately noticed, low user engagement impacting the final product as developers are unable to understand the users’ needs, and unforeseen external issues.

Software development problems in recent times. What are your views on it?
Developing software isn’t easy as technologies and industry standards are in constant change. Along with the rapid pace of changes, there are many surface-level problems like mapping regional requirements, identifying bugs in time, broken code, technical debt, premature optimization, overlooking minute issues, complicated new technologies, and security challenges that could disturb the overall business profitability.
This article is drafted by Prittle Prattle News in the form of an Interview.

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