The partnership will help deepen and enhance the beer experience of consumers across the country
The Beer Cafe’s management team, led by Founder & CEO Rahul Singh, will continue to run the business.
Bira 91, the world’s fastest-growing premium beer company, has agreed to buy The Beer Café, India’s top Alco-Beverage Chain.
Bira 91 will strengthen its presence in pubs and taprooms while also establishing India’s first large-scale direct-to-consumer platform focused on Beer & Innovation. The deal’s closing is subject to the transaction agreements’ standard terms and conditions.
Bira 91 will use its infrastructure, experience, and expansion skills to further develop The Beer Café’s operating business model and better serve its dedicated and passionate base of beer fans, according to the conditions of the agreement.
Rahul Singh, CEO and Founder of The Beer Café, will continue to drive the brand’s operations and assume full responsibility for the newly formed restaurant sector.
Bira 91 and The Beer Café are a wonderful combination since they bring together two businesses with similar cultures, consumers, and market prospects.
The Beer Café is India’s number one alcoholic beverage brand and is synonymous with beer, servicing millions of customers worldwide.
The pub chain has 33 sites in 15 cities across Tier 1/2/3 cities, including Malls, High Streets, and Transit Hubs.
Bira 91 will contribute to The Beer Café brand by boosting consumer offers and delivering consumer happiness.
The Beer Café locations will assist Bira 91 in expanding its presence in the restaurant market, strengthening the beer fan universe, and establishing a new beer culture in the country.
“We are thrilled to have found a partner in Bira 91 to proffer the beer culture in India. The Beer Café has a strong consumer base that is loyal & passionate about the brand. We have a strong operating model, and by leveraging the strengths of Bira 91, we will be able to enhance the consumer experience and take the brand to newer heights. The neutrality of The Beer Café brand offering the most variety of beers remains intact.”Rahul Singh, Founder and CEO of The Beer Café, said,
“We are delighted to onboard The Beer Café and build India’s first large-scale direct-to-consumer platform focused on Beer & Innovation. Both Bira 91 and The Beer Café were conceived with the same intent of evangelizing and elevating the beer experience in the country. With this acquisition, together, we aim to catalyze the growth of beer culture in India. Having known Rahul for several years and seeing his journey closely, I am confident he will continue to work towards taking the beer culture deeper into the country and scaling our restaurant vertical to new heights. Through this partnership, consumers are surely in for an exciting ride of unique, experimental, and flavorful beers.”Ankur Jain, Founder, and CEO, of Bira 91 said,
The future of Bira 91’s restaurant vertical will involve strengthening The Beer Café’s offerings with its expertise while expanding the Bira 91 Taproom experience to increase the base of Bira 91 loyalists.
About Bira 91:
Bira 91 is a refreshingly modern beer brand that was created in India with the goal of bringing delectable beers to the new globe.
Bira 91 is one of the world’s fastest-growing brands, with a varied array of award-winning beers for any occasion, and seeks to push the global change in beer toward greater colour and taste.
Bira 91 is presently enjoyed in over 500 towns and cities in 15 countries, and its beers are produced in four breweries in India.
Bira 91 has its flagship taproom in Bangalore, where it releases one new experimental beer every week, paired with its curry-shop menu.
Bira 91 also offers branded merchandise across categories, such as glassware, apparel, and gifts, to make every day more playful.
Established in 2015, Bira 91 is driven by a dynamic team of over 550 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holdings of Japan.
About The Beer Café