Bhima Jewels Opens Stores In Hyderabad Plans Rs 1000 Cr Investment

  • Two state-of-the-art retail outlets opened in Somajiguda and AS Rao Nagar; more stores across Hyderabad soon
  • ‘Bhima Prive’ Exclusive and bespoke jewelry collection with the personalized shopping experience 
  • Augmented Reality (AR) enabled In-store customer experience zone
  • The inaugural product offers Gold & Diamond Jewellery and Silver
  • Plans to invest Rs 1,000 Cr in Telangana & Andhra Pradesh
  • Set to generate 2,000 plus employment opportunities

Hyderabad, 15th July 2022: Bhima Jewels, the leading retailer in Gold & Diamond Jewellery, with over 50 stores across India & UAE, has opened two State-of-the-art jewelry retail outlets in Hyderabad, the City of Pearls. Malla Reddy, Minister for Labour and Employment, inaugurated the store. Danam Nagender MLA, Khairtabad constituency, Mutta Gopal, MLA, Mushirabad constituency, Vanam Sangeetha, Corporator, Somajiguda Division, and other dignitaries were present on occasion.

With its rich 97-year legacy, trust, purity, and craftmanship, Bhima Jewels have been enjoying the trust of millions across generations. Besides the flagship store at Somajiguda and the second store at A S Rao Nagar, more stores will soon come up at Kukatpally, Dilsukhnagar and other locations spread across Telangana and Andhra Pradesh.

Bhima Jewels’ foray into Telangana is part of the organization’s ambitious growth plans. Bhima Jewels plan to invest Rs 1,000 crores here in the next two to three years. More than 2,000 direct and indirect employments would also be generated.

On this occasion, Bhima Jewels Chairman B Bindhu Madhav said, “Bhima Jewels is thrilled to expand into Telangana with its flagship store in Hyderabad. We believe that the customers of Telangana will appreciate the variety of designs and our exquisite craftsmanship. Hyderabad is the fastest growing city in the country and has immense potential for growth and quality of life.”

On this occasion, Bhima Jewels Managing Director Abhishek Bindhu Madhav stated, “The industry-friendly policies of the Government motivated us to explore our expansions and opportunities in Telangana. Our research shows that the Hyderabad consumer desires an upgraded experience, and we are investing to meet the consumer’s expectations, starting with our signature stores across Hyderabad.”

Bhima Jewels have been a pioneer in jewelry retail since 1925 and is known for its exquisite jewelry and standard of purity. Being the first to introduce 916 hallmarked jewelry, HUID jewelry, and its new-age concepts like personal shopper services, AR shopping, and many other unique features will significantly upgrade the shopping experience for jewelry connoisseurs in Hyderabad. 

As a part of the Launch, Bhima Jewels have announced unique inaugural product offers on Gold & Diamond Jewellery and Silver. Customers can avail of up to Rs.250 off per gram on Gold Jewellery, Upto Rs.15,000 off on Diamond Jewellery, and Rs.3,000 off on purchasing 1 KG Silver. Apart from these, transactional offers entitle customers to assured gifts with every purchase and Gift Coupon. Customers also stand a chance to win 1 KG of Gold through a lucky draw based on their purchases. 

Spanning 25,000 sq ft, the expansive Bhima Jewels signature store at Somajiguda and the second store at A S Rao Nagar are enabled with the latest Augmented Reality(AR) technology and premium shopping experience. The store features a wide range of traditional and new age contemporary designs of Gold, Diamond, Platinum, and Silver Jewellery and articles for all occasions. 

Unique services include ‘Bhima Prive’ that features exclusive and bespoke jewelry collections, dedicated and exclusively trained personal shopper staff, jewelry consultants, designers & stylists that will help unique customers purchase their choice, ‘Bhima Experience Zone’ which is an AR-based virtual experience zone where customers can choose and try their favorite jewelry from a wide range of designs, ‘Bhima 24 Karat Café’, an exotic in-house café with a specially curated menu, ‘Bhima Play Zone’ featuring an entertainment area for children and Personal Shopper Services to ensure customers have a comfortable shopping experience.

About Bhima Jewels

Few jewelry brands have such an illustrious history as the House of Bhima. Founded in Alleppey in 1925 by K. Lakshminarayana Bhattar, popularly known as Bhima Bhattar – an innate jeweler, an intuitive businessperson, and a dedicated philanthropist – the brand continues to set the standard for the ultimate in exquisite Diamond, Gold, and Silver Jewellery. Upholding a Legacy with Trust, Purity, and Master Craftsmanship, Bhima’s story unfolds over nine decades driven by the pursuit of the craft, a fixation with detail, and a devotion to beauty. Bhima is a pioneer and industry leader, the first jeweler to start a retail store in Kerala.

Also, Bhima is the first to adopt purity standards with hallmarking, barcoding, and ISO certification and is known for exceptional customer service and enjoys excellent brand recall, loyalty & customer goodwill.

Bhima Jewels Chairman, Shri. B Bindu Madhav joined the family business at a very young age and has played a vital role in scaling up Bhima Jewels and strengthening its presence with modern, large-format jewelry showrooms. Under Shri. Bindu Madhav and Smt. Sarojini Bindu Madhav’s guidance and vision, Bhima Jewels, has expanded its operations and product portfolio in a formidable manner. Bhima Jewels – Managing Director, Mr. Abhishek Bindhu Madhav has made his mark as the third generation of the Bhima family, carrying the company’s reputation for excellence in jewelry to newer heights. He successfully took Bhima beyond Kerala to other southern states and overseas, establishing showrooms in UAE. 
This article was shared with Prittle Prattle News as a Press Release.
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