With over 1.1 lakh registered users and 15,000 metric tonnes of monthly scrap transactions, Nitin Gupta, Co founder and CEO of Attero, said the platform aims to formalise pricing and improve supply chain transparency across India
India’s scrap and e waste ecosystem is seeing a gradual shift toward digital platforms as MetalMandi, developed by Attero, crosses more than 2 lakh downloads across the country. The platform, launched in 2025, is positioning itself as a structured marketplace for scrap trading while aiming to scale its operations significantly over the next five years.
MetalMandi currently has over 1.1 lakh registered users, with more than 50,000 monthly active users and around 4,000 daily active users. Its presence spans more than 28 states and over 100 cities, reflecting growing participation from industrial hubs and regional markets alike.
The platform facilitates procurement of nearly 15,000 metric tonnes of scrap metal every month, translating to an estimated 150,000 to 200,000 metric tonnes annually. Over the next five years, the company is targeting annual revenue of Rs 10,000 crore as it expands its footprint within the recycling and scrap supply chain ecosystem.
Nitin Gupta, Co founder and CEO, Attero, said, “India is a net importer of almost every critical metal, from copper and aluminium to battery materials and rare earths, even as large volumes of scrap are generated domestically. The challenge has been the absence of a formal, transparent supply chain that can efficiently channel this scrap back into the industry. Today, most of this ecosystem remains fragmented, with limited price discovery, lack of verified buyers and sellers, and heavy reliance on intermediaries. In the current geopolitical environment, where supply chains are increasingly being disrupted and critical materials are being used as strategic levers by countries, building resilient domestic supply chains is becoming critical for India. MetalMandi is designed to address this gap by formalising the scrap supply chain, improving price discovery, and directly connecting supply with demand at scale. Our vision is to make it the de facto pricing and trading platform for metal scrap and e waste in India, while enabling a more self reliant and secure resource ecosystem.”
The development comes at a time when global supply chains continue to face disruptions, export restrictions, and shifts in resource control. Despite increasing domestic scrap generation, inefficiencies in collection and pricing mechanisms have historically limited India’s ability to utilise these materials fully.
Activity on MetalMandi is concentrated across key industrial regions such as Delhi NCR, Chennai, Mumbai, Pune, and Hyderabad. The platform provides live market linked scrap pricing, allowing participants to access more consistent price discovery across locations. It also introduces structured pricing benchmarks for e waste, linked to underlying metal price movements.
Artificial intelligence is integrated into the platform to improve transaction reliability. Tools based on live image detection are used to identify scrap categories and assess quality in real time, enabling better pricing accuracy and smoother transactions between buyers and sellers.
The company is also preparing to introduce a marketplace model that will allow direct interaction between buyers and sellers. To support this, MetalMandi includes traceability features such as document uploads, geo tracking, shipment monitoring, and verification systems for participants.
By enabling transparent pricing, verified participation, and digital traceability, the platform is contributing to a more organised scrap supply chain while improving access and efficiency across the sector.
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