Ather energy opens its first experience centre in Salem

With the inauguration of the EC in Salem, Ather Energy now has nine retail stores in the state of Tamil Nadu.

  • Plans to expand its retail footprint to 15 stores and add 150 fast-charging grids in Tamil Nadu by the end of the current fiscal year
  • Ather now has 66 Experience Centres across the country catering to the rising demand Salem, 18th October 2022: Ather Energy, India's leading electric scooter manufacturer, strengthened its retail presence in Tamil Nadu today by opening a new Experience Centre in Omalur Main Road, Kurangusavadi, Salem, Tamil Nadu.

With the inauguration of the EC in Salem, Ather Energy now has nine retail stores in the state of Tamil Nadu.

The new retail outlet will retail the new and improved Gen 3 a variant of the flagship 450 Series.

The new Experience Centre, inaugurated in association with Suryabala Group, aims to educate consumers about the engineering and mechanical efforts that go into the manufacturing of the EV, thus offering an interactive space that aims to inform them about every aspect of the vehicle and provide a complete overview of all components.

Ather Space will provide an unique ownership experience and comprehensive service and support for the owners. Consumers can also book test ride slots on Ather Energy & website before visiting the Experience Centre.

Speaking on occasion Mr. Ravneet Singh Phokela, Chief Business Officer of Ather Energy, said,

“Ather Energy has experienced an encouraging response across Tamil Nadu for its scooters. With a high rate of EV adoption and growing acceptance of high-end electric two-wheelers, Tamil Nadu is an important market for Ather Energy. We have created an electric vehicle that is efficient, high-quality, and reliable from the ground up and has invested strategically in the infrastructure needed to support it. We have been expanding rapidly to fulfill the demand for the new and improved Ather 450X and have some exciting plans for Tamil Nadu.”

“With major disruptions happening in traditional mobility, it’s not a surprise the pace at which e-mobility is becoming the norm, especially in the two-wheeler space.

Along with its smart, safe, and reliable products, Ather is doing phenomenal work at developing a charging infrastructure throughout the country.

With Suryabala Group & expertise, I’m sure we will create great experiences for our customers.

Suryabala Group is glad to associate with such pioneers and game changers in technology and design”, said Mr Karunakarnan Thirupathy Murthy, Managing Director, Suryabala Group Ather Energy has very much grown phenomenally in 2022, with a 202% Y-o-Y growth (April- October) in the number of active Ather scooters on-road.

Tamil Nadu has emerged as a high-demand market for electric scooters, with Ather registering a 49% quarter-on-quarter growth.
The company continues to invest strategically in charging infrastructure to alleviate range anxiety and has 100+ fast charging points, Ather Grids, across the state. Ather Energy plans to add 15 Experience Centres and 150 fast-charging grids by end of current fiscal year to enable the stress-free transition to EVs.
The ex-showroom price post the Fame II revision for the Ather 450X Gen 3 is INR 158,032 and INR 136,521 for the Ather 450 Plus Gen 3.
About Ather 450X Gen 3
The Ather 450X Gen 3 scooter is one of the quickest and smartest in its class, and it comes in three colors: grey, mint green, and white.
The scooter has a 6kW PMSM engine, a 3.7 kWh lithium-ion battery, and four riding modes.
In addition to the Eco/Smart Eco, Ride, and Sport models, Ather Energy has launched a new high-performance variant called ' Warp. In Warp mode, the Ather 450X Gen 3 can accelerate from 0 to 40 mph in 3.3 seconds, making it one of the fastest scooters in the 125cc category and an excellent choice for navigating city traffic. The Ather 450X Gen 3 has the fastest charging rate in the electric two-wheeler category, with a charging rate of 1.5km per minute. The electric scooter also has a 4G SIM card and Bluetooth connection, allowing users to handle phone calls and music on touchscreen dashboard.
The 17.78 cm (7") touchscreen dashboard has a 16M color depth and a Qualcomm Quad-Core CPU. The Ather 450X Gen 3 uses Android Open Source to provide Google Map navigation, onboard diagnostics, and other unique features like Over-the-Air updates, Auto Indicator off, and Guide-me-home lighting.
About Ather Energy
Ather Energy, India’s first intelligent electric vehicle manufacturer, was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. Backed by founders of Flipkart, Sachin Bansal & Binny Bansal, Hero MotoCorp, and Tiger Global. Ather Energy launched India’s first brilliant electric scooter –
The Ather 450, in 2018, followed by their flagship offering, the Ather 450X, in 2020, followed by the new Gen3 of the 450X in 2022. Ather has also installed a comprehensive public charging network, Ather Grid, designed and built in India. With 580+ charging points across
India, Ather Grid is one of the country’s largest fast-charging networks for electric vehicles.
Ather completed theSeries E round of funding by signing investment agreements amounting to $128 million with NIIFL and HeroMotoCorp. The company’s product line has won 37 design, automotive, and technology awards.
With 58 Indian and international patent applications, 109 trademarks, and 118 Indian and International design registrations, Ather Energy aims to provide consumers with the best possible ownership experience.
Ather Energy currently operates in 53 cities, including Bengaluru, Chennai, Hyderabad, Pune, Jaipur, Kochi, Ahmedabad, Mumbai, Mysore, and Hubli.
This article was shared with Prittle Prattle News as a Press Release.
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