Bangur Cement, ITC, Mahindra Tractors, Wardwizard Joy e-bike, and Mumbai Police deliver bold messaging, rural focus, EV affordability, and digital training impact
April 2025 brought a strong mix of brand announcements rooted in consumer experience, infrastructure, and public benefit. JP Infra signed Kareena Kapoor Khan as its brand ambassador, reinforcing its presence in the luxury real estate segment. Marriott International debuted the Udaipur Marriott Hotel, blending lakeside hospitality with local heritage. Troopr activated its on-demand party service just in time for Easter in Mumbai. Bonvie Snacks introduced freeze-dried technology to redefine India’s healthy snacking segment. At the same time, KIMS Kingsway Hospitals performed Central India’s first robotic-assisted mitral valve replacement.
Also making headlines, Bangur Cement launched a new TVC campaign featuring its Roofon and Magna product lines. ITC Limited acquired a majority stake in D2C baby care brand Mother Sparsh. Mahindra Tractors revived its rural narrative with the ‘Rag Rag Laal Hai’ campaign. Wardwizard Innovations slashed prices on Joy e-bike models to push EV adoption. And in a public safety move, FedEx Express collaborated with the Mumbai Police and United Way Mumbai for a cybersecurity training initiative.
This editorial, curated by Smruti Bhalerao for Prittle Prattle News, tracks ten announcements that impacted how India lives, rides, eats, heals, builds, and protects.
JP Infra Brings Kareena Kapoor Khan Onboard to Reinforce its Luxury Narrative
JP Infra, a Mumbai-based real estate developer, has announced Kareena Kapoor Khan as the new face of the brand. The move aligns with the company’s positioning in the mid-premium and premium housing segment, where aspiration, lifestyle, and credibility intersect. The brand hopes to deepen its emotional connect with homebuyers in the MMR region.
Kareena’s endorsement highlights the evolving role of celebrity partnerships in real estate, particularly when campaigns are designed to reflect long-term value and trust. The association will feature across the company’s new integrated communication plan. With ongoing projects like JP North and JP Codename Lottery, the brand continues to focus on timely delivery, urban lifestyle convenience, and sustainable amenities.
Marriott International Opens in Udaipur, Expanding Its Presence in Cultural Destinations
Marriott Hotels, part of Marriott International, has launched the Udaipur Marriott Hotel, its newest luxury property situated near Fateh Sagar Lake. The hotel blends the architectural elegance of Rajasthan with modern hospitality offerings, positioning it as a lakeside destination for both leisure and business travellers.
The property features over 140 rooms, signature dining spaces, and large-scale event venues catering to weddings and MICE. This launch reinforces Marriott’s growth in Tier 2 cities with a heritage appeal, offering a balance of immersive local design and global service expectations. With Udaipur seeing an uptick in destination weddings and luxury travel, this hotel fits into a focused hospitality expansion strategy.
Troopr Activates Mumbai’s Easter Celebrations with a Real-Time On-Demand Hosting Experience
Troopr, a local events and hospitality-on-demand platform, introduced an Easter-ready experience this April. The service allowed Mumbai residents to instantly book Easter brunches, home decor setups, and private chef services — all through one app. The model combined curated vendor partnerships with real-time event management to support intimate gatherings across the city.
Positioned as a “party enabler,” Troopr bridges the gap between full-fledged event planners and everyday celebrations. The brand has seen increased traction for seasonal and festival-based events. According to the team, demand is especially high among working professionals and young couples who seek personalized hosting without logistical complexity.
Bonvie Introduces Freeze-Dried Snacking to Redefine India’s Health Shelf
Bonvie Snacks, a new-age D2C food startup, is pioneering freeze-dried technology in the Indian healthy snacking space. Unlike conventional chips and puffs, Bonvie uses a dehydration process that locks in nutrients, removes water, and extends shelf life without additives. This method preserves the natural taste and crunch of fruits and vegetables while eliminating the need for preservatives.
The brand is currently available online and through select modern retail stores. It has already introduced variants like freeze-dried jackfruit, beetroot, and apple, aimed at health-conscious millennials and young families. Bonvie’s founders say the goal is to replace empty-calorie snacks with options that are real, readable, and recognisably good for you.
KIMS Kingsway Performs Central India’s First Robotic-Assisted Mitral Valve Replacement
KIMS Kingsway Hospitals, located in Nagpur, has successfully conducted Central India’s first robotic-assisted mitral valve replacement (MVR). The procedure was performed by a team of cardiovascular surgeons using next-generation robotics, allowing for precision access and faster recovery. This milestone places the hospital on the map for robotic cardiac interventions in tier-2 cities.
The patient recovered without complications and was discharged in under a week. According to the clinical team, the robotic system reduces surgical trauma, ensures better cosmetic outcomes, and shortens hospital stays. KIMS aims to expand robotic surgery across specialities such as oncology and urology by the end of 2025.
Bangur Cement Launches New TVC Campaign for Roofon and Magna Product Lines
Bangur Cement, part of Shree Cement Ltd., has rolled out a new television campaign for its Roofon and Magna product categories. The ad, now live across regional and national channels, builds on the “Shuruaat Yahin Se” theme. It focuses on durability, structural integrity, and brand trust — three key differentiators in a crowded cement market.
The films position Bangur as a future-ready brand combining technical strength with consumer insight. Executives stated that the new campaign is part of a larger brand refresh, aimed at attracting first-time home builders and independent contractors. The creative agency behind the campaign collaborated with field engineers to ensure authenticity in the messaging.
ITC Acquires Majority Stake in Mother Sparsh to Expand its Natural Personal Care Portfolio
ITC Limited has acquired a 73.5 percent stake in Mother Sparsh, a D2C brand known for its plant-based baby care products. This strategic move strengthens ITC’s presence in the fast-growing natural and sustainable personal care space. Mother Sparsh, which has seen strong traction among new-age parents, will continue to operate independently under its existing management.
The acquisition complements ITC’s existing portfolio in hygiene and wellness, including its Savlon and Fiama brands. Mother Sparsh is known for its water-based wipes, Ayurvedic formulations, and toxin-free ingredients. ITC has confirmed it will use its distribution and marketing infrastructure to scale the brand further, both online and offline.
Mahindra Tractors Launches ‘Rag Rag Laal Hai’ Campaign to Celebrate Rural India
Mahindra Tractors, the flagship farm equipment division of the Mahindra Group, has launched its ‘Rag Rag Laal Hai’ campaign. The initiative celebrates four decades of Mahindra’s leadership in the Indian tractor market and its deep-rooted presence in rural Bharat. The campaign includes a new television commercial, rural activation drives, and storytelling content featuring farmers from across the country.
The initiative aims to connect emotionally with Mahindra’s core customer base — India’s small and medium landholding farmers. By focusing on community, trust, and resilience, Mahindra reinforces its commitment beyond product utility. The campaign is being amplified across regional media and rural outreach channels.
Wardwizard Slashes Prices Across Joy e-bike Lineup to Accelerate EV Adoption
Wardwizard Innovations and Mobility has announced a significant price reduction across its Joy e-bike range. The move is aimed at making electric mobility more accessible for urban and semi-urban consumers. The reduction, which applies across low-speed and high-speed variants, is expected to bring in first-time EV buyers looking for economical daily commute options.
The company has attributed the price cut to improved economies of scale and localisation in component sourcing. With this step, Wardwizard is targeting higher market penetration in tier-2 and tier-3 towns. The brand has also ramped up its charging infrastructure plans in parallel to support increased sales volume.
Mumbai Police Partners with FedEx and United Way for Cybercrime Training Program
In a collaborative move to strengthen digital safety, the Mumbai Police, FedEx Express, and United Way Mumbai have launched a cybersecurity training program. Designed for officers in the Cyber Cell, the program includes case simulations, dark web tracking tools, and digital forensics techniques.
The training addresses rising cyber threats, including financial fraud, identity theft, and data breaches. FedEx is supporting the program under its CSR framework, while United Way is anchoring the execution. This collaboration aims to improve response readiness and investigative capacity in India’s financial capital.
Conclusion
In a month that saw momentum from luxury real estate to public safety infrastructure, April 2025 reminded us that brand strategy is not just about reach. It’s about relevance.
What links these ten stories is a shared commitment to where India is actually growing — in Tier 2 markets, in regional language messaging, in healthtech innovation, and in everyday lifestyle upgrades. Some brands backed scientific breakthroughs. Others made wellness simpler. Some brought big names to the table. Others invested in community-first campaigns.
For every logo and spokesperson, there was a decision to move with clarity, not clutter. And that, more than anything, is what defines sectoral leadership today.
This editorial was curated and authored under the direction of Smruti Bhalerao, Editor-in-Chief at Prittle Prattle News, featuring you virtuously.
At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
