The ‘Lage Shaandaar, Chale Shaandaar’ campaign highlights Dulux’s dual promise: premium performance and warranty-backed trust Five years after pioneering India’s first consumer-facing paint promise, AkzoNobel India has now transformed its Dulux Assurance program into a full-scale pan-India warranty initiative, supported by a new multi-media campaign titled “Lage Shaandaar, Chale Shaandaar.” The campaign, conceptualised by Lowe … Continue reading Trust Meets Colour: Dulux Assurance Evolves into Full-Fledged Warranty Across India