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Best SEO agency for your company – a practical guide on how to hire

Having a presence on digital is a mandate for every business today, whether it is big or small

Mr. Kunal Shah, Director, Rank My Business, in conversation with Prittle Prattle News

Best SEO agency for your company – a practical guide on how to hire. Having a presence on digital is a mandate for every business today, whether it is big or small. With booming internet usage in India, companies need to know how to navigate the complex digital landscape and stay at the top. SEO is a reliable and strategic way to ensure that you stay at the top of your digital game. It is slowly receiving the acknowledgment and recognition it deserves, with more companies including this as a part of their regular digital marketing efforts.

Understanding SEO, in layman’s terms

SEO stands for Search Engine Optimization, a process by which you can increase your website’s natural, unpaid visibility on relevant search results. Relevance is vital here because what it means is that your website will organically show up when your potential customers are looking for your products or services online, using keywords and phrases that are important to your industry. While this might sound like a simple technical process, let me tell you that it isn’t. While technical know-how is essential, not all SEO work will give you the same results. And the key to successful SEO results is having the right SEO talent working for you. This is a crucial aspect as there are so many digital agencies out there, each with tall claims about their work. Having the right agency can help you save on time and increase your revenue in the long run, while hiring the wrong talent could even cost your business its reputation. But before you hire any SEO talent, it will be helpful to be familiar with some simple SEO basics and terminology.

Getting acquainted with SEO jargon

Learning about the commonly used jargon and phrases can feel a little like learning a new language – with terms like Crawling, Indexing, Alt Tags, Meta Tags, Links, White Hat, Black Hat, Long Tail Keywords, Featured snippets, Onpage, Offpage, SERP and much more. Thankfully, many freely available online resources offer a detailed list and overview. I want to point you to Hubspot’s plan, which looks at the 40 most common terms. If this piques your interest, I would suggest looking at more detailed SEO glossaries available on multiple websites.

Guidelines to hire an SEO expert

Once you are familiar with some of the basic terminologies, it is time to start meeting potential SEO agencies. You could reach out to a few shortlisted or recommended agencies and invite them to pitch for your business. And while the pitch might cover some background basics about the agency, do not base your decision on their pitch presentations alone. Ask direct questions and evaluate their responses. Given below are some suggested questions that will help you better filter out the best of the lot.

Could you share case studies of your previous work?
  1. What are the processes you follow in your SEO work, and what are your most essential techniques?
  2. How do you stay updated with the latest changes in your field?
  3. Will you inform us about the technical changes you make to the website, along with a detailed list of recommendations and reasoning?
  4. In case we choose to discontinue your services, how will my website be impacted?
  5. How do you measure campaign performance?
  6. How long will it take to start seeing results?
  7. What will be the frequency of reporting?
  8. Do you offer any other services complementary to your SEO work?
  9. What is your experience in my industry and region? Do you have any niche specializations?
  10. Could you do a technical and search audit for my website?
  11. What sets your agency apart from the other SEO agencies?
  12. Can you provide any existing client references?
  13. What are the charges for your services?

Evaluating and comparing the agency’s response to these questions will help you get a better sense of which agencies are serious about your business and seem like a better fit for the working relationship you want. SEO is not only about the technical process of optimizing your webpages. It is about creating a smooth experience for the searcher, right from the search result to the landing page and beyond. It is all about offering value to the searcher via expertise and content. And doing what is right for SEO translates to doing what is good for your business. To end with, I urge you to watch this official video created by Google on choosing the right SEO. And for any further queries, feel free to reach out to me at Rank My Business India.

About: Rank My Business

Established in 2015, offering only SEO services, Rank My Business today has grown into a full-fledged digital marketing agency. This Melbourne and Mumbai based start-up has a passionate team of over 60 people. Mr. Kunal Shah is the organization’s founder, and Mr. Zuber Sheikh leads Rank my Business is India.

Rank My Business is also in the reckoning amongst the fastest growing digital marketing agencies in Australia. At the back of its success in the Australian market, the company entered India in 2019 through its legal entity Appsbizz Pvt. Ltd. The company has clocked a turnover of over 2 million AUD in 2019-20.

With an unfaltering passion for helping businesses rank high amidst all the digital clutter, their client base now boasts of some of the country’s leading brands in just a short period.

Rank My Business offers Digital Strategy, Social media management, website development, SEO, and SEM as part of their full-time services. The company boasts clients across lifestyle, hospitality, e-commerce, technology, healthcare, and other sectors. The company believes that the surest way to succeed is to see their clients grow by being accountable, responsive, and ambitious. Today they serve more than 300 active clients across the globe.

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